Identify your Target Buyer
Tuesday, March 20, 2007
To make money on eBay requires a great deal of upfront investigation and research. It requires that a seller know the marketplace well. There needs to be a solid market niche with ready, willing and able buyers. But that is only half of the story. Success also requires that sellers know about their target buyers.
To make money on eBay requires that success sellers know their target buyers. What items do they want and need? When do they prefer to shop? What information are they seeking about items before they will buy? Are there any special requirements such as special features that they expect to be included with the items they purchase?
Targeted buyers need to be eagerly waiting for the items that you sell. They need to have the means to make the purchase when they find the right items. But how is a seller who wants to make money on eBay going to identify anything about the target buyer for their product?
Often the basics can be obtained as a part of market niche and product research. Many product manufacturers list suggested users in their product descriptions, in their product catalogs or on their websites. General online product searches will also often include this information. The eBay site abounds with buyer information as well. If you know the niche and the product you will also have a good feel for the target buyer from prior experience. Finally, as a seller actually begins to make money on eBay by selling the product, buyer demographics will become clear.
Do you want to make money on eBay? Then know your product niche and your target buyers well.
To Your eBay Success!Labels: ebay, ebay formula
